Metroparent About Us

Published 12 times each year, Metroparent is distributed to and available free at about 950 locations in southeastern Wisconsin, including hospitals, schools and day care centers, grocery stores, libraries, retailers, medical offices and recreation locations.

Every month, Metroparent's pages are filled with useful articles on topics of interest to parents, from having a baby to choosing a summer camp to getting ready for college.

In addition to the monthly magazine, Metroparent also publishes several other ancillary guides and directories, including New Baby, School Smarts, Birthday Bash, Family Resource Guide, Winter Wonder, Summer Sun and Healthy Family.

Metroparent is an award-winning publication with the Parenting Media Association.

You can find both the Metroparent Milwaukee Edition and the Metroparent West Edition at many locations across southeastern Wisconsin. Here are PDF listings of the locations for the Metroparent Milwaukee Edition and for the Metroparent West Edition.

ArchivesMetroparent July 2016 started as in 2002 as a resource and networking community for parents raising kids ages 0-13 years. The site was purchased by the Milwaukee Journal Sentinel in 2006 and is a vital part of the Journal Interactive group of websites as a one-of-kind, centralized resource for its comprehensive presentation of time-saving information for everyone raising children. The site was renamed to in 2013.

Our Weekend Guide e-newsletter delivers information on family events, activities, advice, blogs and more into your inbox every Thursday afternoon to help you plan your weekend.


Metroparent Editorial
1741 Dolphin Dr., Suite A
Waukesha, WI 53186


Metroparent Sales

333 W. State St.

Milwaukee, WI 53203

About our editor

amy_schwabe.JPGAmy Schwabe grew up on the south side of Milwaukee, and now lives in Franklin with her husband and two daughters, ages 12 and 8.

Amy graduated from Marquette University with a degree in political science and has a background analyzing government finances and researching school and local government policies.

She started writing about parenting issues as a way to advocate for her older daughter, who has severe food allergies, in 2012, and has been passionate about writing ever since.

Contact Amy at (262) 361-9131 or


Metroparent has been southeastern Wisconsin’s Family Resource 30 years - dedicated to inspiring, informing and entertaining local parents. In fact, 82% of Metroparent readers are parents with children at home – providing businesses the opportunity to target advertising to parents interested in everything from conception to college. To get more information on advertising in Metroparent Magazine or on, contact Jackie Butzler at or (414) 647-4738.

Write for us

Are you a writer interested in submitting an article for publication? Please read Metroparent Writer's Guidelines for more information or contact Amy Schwabe at (262) 361-9131.

Media Kit

Learn more about Metroparent and how you can partner with us. Please review our 2016 Media Kit.